AC/DC's New Business Venture Includes A Subtle Nod To Satan
David Ramirez
Updated on March 18, 2026
If you need a little help getting through their latest full-length studio release — 2020's "Power Up" — AC/DC has just the thing for you: two new beers marketed with themes taken from their albums. According to Loudwire, the band collaborated with the Calicraft Beverage Co. to create two IPAs, one of which includes a subtle nod to the band's adopted mascot. The PWR Up Juicy IPA will boast a devil-approved 6.66% alcohol per volume. However, for those of us who require a drink as stiff as our upper lips in order to make it through an entire AC/DC album, there's the TNT Double IPA, with an APV of 8.2%, which is themed on the band's classic 1976 record "High Voltage."
Calicraft CEO Blaine Landberg said that the collaboration is "inspired by the band and is designed to be paired with their music," which we assume means there's little variation between the two. This isn't the first time the Australian rockers have gotten into the beer game. In 2015, they released tallboys and mini kegs of a brew called Rock or Bust Premium Lager. Despite its members creeping closer toward senility, AC/DC continues to choose rock over bust, and now with the help of their two new Beelzebub-recommended brews, you can too.