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Edward Norton Caused Marvel To Make A Franchise-Wide Rule

Author

Ethan Hayes

Updated on March 10, 2026

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Edward Norton has been known to wrestle creative control from movies in the past, notably in films like American History X, so it’s no surprise that he attempted the same for a Marvel film. Perhaps Norton can be difficult due to his creative preferences, but it does seem like a harsh overcorrection to tamp down on input from creatives in future Marvel films.

Norton was looking for The Incredible Hulk to be a more contemplative film, and it led to the film being over 135 minutes, which was eventually cut down to a lean 112 minutes.