Palace: All About The Streetwear Brand | Highsnobiety

Palace, established in 2009 by Lev Tanju, originated from a group of South London skaters known as the Palace Wayward Boys Choir. The brand quickly gained recognition by reimagining logos of famous fashion houses like Versace and Chanel. Early associations with London's The Hideout and Slam City Skates, co-owned by Gareth Skewis who is also a joint owner of Palace with Tanju, helped boost its profile. Palace's iconic "Tri-Ferg" logo, created by designer Fergus Purcell, is a standout feature, appearing on highly sought-after classic tees that sell out each season.

The brand draws heavy inspiration from the UK's early 2000s club scene, evident in its use of bold colors, premium leather footwear, and references to Italian fashion labels like Moschino and Versace. Additionally, the early '90s rave culture influences Palace's designs, incorporating psychedelic patterns and graphics reminiscent of that era. Palace is also known for its skate videos, characterized by a lo-fi aesthetic reminiscent of '90s skate footage, achieved through filming with an old VHS camera.

Palace has engaged in several collaborations since 2012, particularly focusing on maintaining a connection to British street style and culture. Collaborations with brands such as Reebok, Umbro, and adidas reflect the brand's ties to British football and working-class youth, resulting in products like football jerseys, sneakers, and tracksuits. Regular collaborations with adidas Originals have produced Tri-Ferg branded classic sportswear pieces.