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Luxe Star Outlook

Tag movie review & film summary (2018)

Author

Jessica Hardy

Updated on March 08, 2026

No one should be surprised, I think, to learn that the actual group of men on which this movie is based are in fact all white. It’s not so much that I’m under the impression that tag is a game most sensible persons of color might consider corny. It’s more that, well, try to imagine a group of African American men feeling safe enough to play "adult" tag at their places of work or various other public spaces. You get the idea? 

The movie begins with Ed Helms’ character, Hoagie, applying for a janitorial job. This despite, as his interviewer notes, the fact that he is already a successful veterinarian. Yes, moviegoers, the con is on as we glom onto Hoagie’s real intentions: to infiltrate the office of a big insurance company so that Hoagie can tag its new CEO, Bob Callahan (Hamm). Damn, these guys take this game seriously. 

In disguise, Hoagie infiltrates a conference room where Bob is being interviewed by Rebecca, a reporter for the Wall Street Journal (Annabelle Wallis). The subject is diabetes, and the company’s supposedly shady business tactics relative to that disease. This is kind of odd, that the screenwriters should introduce a relatively serious topic here and then have all three characters just shuffle it aside because it’s the month of May, when this group’s game is traditionally played, and Hoagie has a plan to trap Jerry, the only member of the playing fivesome who’s never been tagged. They’re gonna nab him at his upcoming wedding! 

Entranced, Wall Street Journal reporter Rebecca tables her questions on diabetes and says that this 30-year-old game of tag is the REAL story. Because adult concerns are not real concerns—remember, as they say several times throughout this tiresome movie, “We don’t stop playing because we grow old. We grow old because we stop playing.” (The characters misattribute the quote to Benjamin Franklin, throughout, and are corrected at the end, again apparently inaccurately, because my Google search says it was George Bernard Shaw and not a “German anthropologist” as Buress’ character has it, but by now I don’t care who said it and I never want to hear it again.) This maxim itself sounds like it relates to hanging on to one’s innocence and/or childlike wonder, but given that one of its flashbacks is a nostalgic reverie in which one character looks in on his best buddy getting a handjob from a girl he himself is crushing on, the movie’s idea of innocence is … well, what’s the word? “Warped?”