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Why Are French Bulldogs So Expensive?

Author

Mia Cox

Updated on March 18, 2026

If you're looking at a dog in the same price range as a high end car, you're likely paying for the breeder as much as you are the animal. The majority of reputable dog breeders are treating their litters as a full time job, and the further up the rungs of canine success you go, the more their time is going to be worth — to them, anyway. There's no way of knowing if their kids feel that way about them. 

With that out of the way, there are characteristics of Frenchies that'll up their street value. Rarer colors like blue (read: grey) and lilac (read: also grey) tend to bump up the price tag more than a fawn or black bundle of cuddles. Micro Machine, a blue brindle French bulldog out of Temecula, California, has been valued at $100,000 and sired more than half a million dollars worth of puppies, the little gigolo. 

And if that has you thinking about storming into your boss's office, telling them what you really think, cashing in your retirement fund and starting a new life as Big Daddy Dog Shiller, you might want to reconsider.