William Goldman movie reviews & film summaries

Jim Emerson  |  2007-05-23

View image Corporate branding at its very finest.

I have another new essay at MSN Movies now, on How Star Wars Changed the World. Yes, it was 30 years ago today (well, Friday, May 25, to be specific) that the Death Star blew Alderaan into space dust, contributing to galactic warming and allergy problems throughout the GFFA. An excerpt: What "Star Wars" did best was combine corny stock characters and "Amazing Stories" plotlines with state-of-the-art Industrial Light and Magic visual effects and Dolby (later replaced with Lucas's patented THX) Surround sound. No more rockets made out of cardboard toilet-paper tubes with sparklers stuck in the rear for thrusters. Mix that with a wisecracking, almost postmodern sense of humor (more gung-ho earnest than the arch self-awareness William Goldman pumped into the Western in "Butch Cassidy and the Sundance Kid" eight years earlier) and an old-fashioned Hollywood military-symphonic score by John Williams, and you have a rousing, roller-coaster space adventure for children of all ages, as the marketers like to say.

Sure, the movie was criticized for being infantile, but that misses the point. It's aimed at a sensibility somewhere between infancy and the second year of college (or high school). A space fantasy with the emphasis on interstellar swashbuckling (and with romantic mush kept to a minimum), "Star Wars" appealed to the 3- to 12-year-old boy in all of us -- and still does.

But although all those things may have contributed to the "Star Wars" phenomenon, they don't explain why it "changed everything", or what accounted for "the mania" (as George Harrison used to call that unaccountable epochal thing that engulfed him and three other lovable mop-tops). Because it wasn't really the movie itself that shook the world (not like the Beatles' music shook up pop/rock music, anyway); it was the popular response to the movie, and the motion picture industry's response to that response. [...]