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Luxe Star Outlook

With Vanilla, Hershey Begins Move to "Simple" Ingredients

Author

John Parsons

Updated on March 17, 2026

Hershey has great news for vanilla enthusiasts everywhere: the chocolate maker has begun swapping out the artificial ingredient “vanillin” for the real deal in its kisses and chocolate bars.

The Hershey chocolate maker in Pennsylvania implemented the change a few weeks ago, so that bags of the more natural chocolates are now hitting shelves, the AP reports. The move is the first in a series of changes to remove all artificial ingredients from the chocolates.

Hershey announced the commitment in February, saying it would transition to “simple” and “easy-to-understand” ingredients. This first change is likely undetectable, but people can nonetheless embrace the upgrade as cause for chocolate celebration and consumption.

[AP]